Archive

Dive into a collection of past posts and rediscover timeless content.

Cal AI Turned One $2,000 Story Post Into 15M Downloads

Nov 5, 2026

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5 min read

Cal AI Turned One $2,000 Story Post Into 15M Downloads

the real trick was a pricing rule most marketers never run.

Team Thriveletter

Artisan Spent $2M on ‘Shameless Marketing’ Telling You to Stop Hiring Humans.

Oct 29, 2026

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4 min read

Artisan Spent $2M on ‘Shameless Marketing’ Telling You to Stop Hiring Humans.

Do It for Yourself

Team Thriveletter

Duolingo Killed Its Mascot and Got 1.7 Billion Impressions.

Oct 22, 2026

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4 min read

Duolingo Killed Its Mascot and Got 1.7 Billion Impressions.

Your Tech Company Should Be Taking Notes.

Team Thriveletter

Clay Is Worth $7.1B By Paying Its Fans and Inventing a Job Title

Oct 15, 2026

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4 min read

Clay Is Worth $7.1B By Paying Its Fans and Inventing a Job Title

Reverse-engineer and Steal their 3-Step Playbook

Team Thriveletter

Lovable Hit $100M ARR in 8 Months by Turning its Employees into Marketers

Oct 8, 2026

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4 min read

Lovable Hit $100M ARR in 8 Months by Turning its Employees into Marketers

the fastest-growing software company ever, and paid ads are barely in the picture.

Team Thriveletter

Wispr Flow Is Everywhere on Your Feed (and Now Worth $2B). What's Going On?

Oct 1, 2026

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4 min read

Wispr Flow Is Everywhere on Your Feed (and Now Worth $2B). What's Going On?

How a Voice-to-Text App Got 125,000 Users to Pay for it Anyway.

Team Thriveletter